The potential of the countryside
Life, work and tourism close to nature.
Today, technologies offer us the chance to live and work in an increasingly independent way from the place where are located, yet without becoming isolated.
Simultaneously, the environmental emergency is generating a new sensitivity that demands a return to the rhythms and places of nature.
The known agricultural model is experiencing difficulties, squeezed between the distribution chain that has eroded almost all its earnings and the dependency (even in terms of production choices) on EU funds.
A new model of suburban settlement is the challenge for integrating the needs and offerings of different economic categories that today are unanswered:
- agriculturists seeking to break away from the EU system who view direct relationships with clients as a new business possibility;
- technologically up-to-date professionals and creatives seeking a lifestyle more in harmony with nature;
- property investors seeking new residential ideas in a market saturated with offers yet reluctant to change.
Together they can set up new economic landmarks in the local area.
Installation wall, front view
Installation wall, back view
There are 19,333,584 acres grown in Italy.
Since 1970, 4,772,124 acres were taken from agriculture (equal to the double of the lombardy land surface). (censis)
Between 2007 and 2013 the EU is allocating € 96,319 bn of funds for agriculture. In Italy there are 2,594,906 farms of which 82.8% are earning less than € 10,000 (ISTAT 2004)
About ecotourism, in 2009 there were 2,000,000 overnight stays, with a total turnover of the sector to 650.000.000€ (confcommercio 2009) There are 800,000 teleworkers in Italy (with a growth of 7%). (corriere della sera 2009)