A Cibicworkshop project – La Rinascente Window.
Piazza Duomo – Milano 3-10 April 2006.
The International Salone del Mobile is one of the most lively, interesting and stimulating events that takes place in Milan. The fair itself is the most important design and furniture show of the world, and the “Salone Satellite” and “Fuori Salone” make this exhibition even more exciting and accessible to the whole city. Thousands of architects, journalists, designers, students and others come to Milan from all over the world and, for one week everyone lives the magic, the city becomes a center of communication, exchange of ideas and perspectives.
The idea of the Cibic Workshop project is to confront the public with the concept of design, how it is felt and what it represents. The storefront window of La Rinascente Department Store will become a pressroom with an area dedi- cated to interviewing our guests, who will range from designers, manufacturers and journalists; but will also include politicians, historians, entrepreneurs from various fields, artists, philosophers….. and passers-by who wish to express their opinion.
1. What does design mean to you?
2. What object do you love and what object would you like in your life?
3. What do you like and what would you like to see in your city?
At the same time, a small troupe will be going around to invite people to participate, interviewing on the streets. The interactive window will be open during specific hours, when the “actors” are off, the window will be animated by screens that will transmit exerpts of the interviews. By logging on to www.perchedesign.com everybody will have the chance to look at the video material and to partici- pate in the initiative by replying to the questions.
For further informations: www.perchedesign.com
On cibicworkshop youtube channel you can watch all the video interviews.
